THE EXPOSÉ
See the Betrayal
Witness the drama unfold. This short film encapsulates the essence of Citarella's silent substitution and our campaign for justice.
DON'T JUST WATCH. SIGN THE PETITION.
Demand that Citarella bring back the *real* fresh-squeezed orange juice.
SIGN THE PETITION NOW!THE INDICTMENT
A Betrayal of Trust
This campaign exposes Citarella's quiet decision to replace their iconic fresh-squeezed orange juice with a lower-quality, cold-pressed substitute. This wasn't an upgrade; it was a silent downgrade at the same premium price. We believe customers deserve transparency, not deception.
Consumer Justice
Loyal customers built Citarella's reputation based on quality. A drastic product change without notice is a violation of that trust. We are mobilizing customers to demand the standards they've always paid for.
Brand Accountability
High-end retailers trade on their name. When that name is tied to "freshness" and "quality," silently substituting an inferior product is unacceptable. This holds Citarella to their own advertised standards.
THE EVIDENCE
Fresh vs. Faux
The difference isn't just in the name; it's in the quality, taste, and the very definition of "fresh." Here's the downgrade they hoped you'd ignore. Hover over each bottle to learn more.
The Original
Fresh Squeezed
Made daily, in-store. The gold standard of freshness and flavor.
The Imposter
Cold-Pressed
Factory-processed for long shelf life. A cheaper, less vibrant substitute.
JOIN THE MOVEMENT
Make Your Voice Heard
A single voice can be ignored. A chorus cannot. Use the tools below to demand accountability from Citarella. It's fast, easy, and powerful.
1. Call Them
Speak directly to management. Be polite, be firm. Ask them why they switched the juice without telling customers.
2. Use Hashtags
Flood social media. Tag Citarella in your posts and let the world know what's happening. Use these tags to join the conversation.
#CitarellaLies
#OJGate
#PressedNotImpressed
#JuiceJustice
3. Share the Story
The more people who know, the more pressure there is. Share this page and let your friends know about the great juice heist.
WANT TO DO MORE TO HELP?
4. Hardcore Protest
For the die-hards, join the real juice fanatics with a traditional no-food hunger strike until Citarella restores their original fresh-squeezed OJ.
Too intense? Consider:
🛒 Occupy Produce Aisle: Sit-in at your local Citarella. Refuse to move. Civil Disobedience
🔥 Citrus Self-Flagellation: Whip yourself with an orange peel each morning in remembrance of what we’ve lost. The more performative the better!
Consult a physician before beginning any protest involving sustained fasting. Or just buy other juice.
THE ECHO CHAMBER
Reactions from the Web
You're not alone. The internet has spoken. Here's what people are saying about the great juice betrayal.
“LMAO not a change.com for your Citarella OJ…”
— u/Healthy-Seaweed3163
“It’s 3:30am and you’re posting this.”
— u/York_Villain
“Clearly can’t sleep cause of no fresh squeezed juice lol”
— u/Senior-Gap8068
“Someone is high and shitposting...”
— u/terkistan
“And six whole maniacs have signed it, too!”
— u/AbeFromanfromChicago
“Has to be satire.”
— u/anothercryptokitty
“Wow. I wish this was the biggest problem that kept me up all night.”
— u/gomiblog
“Why does it only have to be from Citarella?”
— u/Zealousideal-Yak8878
“If they do the same thing with the grapefruit juice, so help me God.”
— u/BowensCourt
“I’m also glad you’re not the only one.”
— u/Worth_Specialist_685
“Squeeze oranges! Not your customers’ wallets!”
— Jason, New York (change.org petition supporter)